Everything you need to know about GEO and how GeoPilot measures your AI visibility.
What is GeoPilot?
GeoPilot is an AI visibility tracker. It runs consistent prompts across multiple AI engines and measures whether (and how) your brand appears in answers, then summarizes results into a GEO Score and an engine-by-engine breakdown you can track over time.
What is GEO (Generative Engine Optimization)?
GEO is the practice of improving how your brand is represented in AI-generated answers. Unlike classic search results, AI systems synthesize a response. GEO focuses on being mentioned accurately, prominently, and for the right set of intents and queries.
Which AI engines does GeoPilot analyze?
GeoPilot tracks visibility across major LLM experiences, including ChatGPT, Gemini, Claude, Perplexity, DeepSeek, and Grok. Supported engines may evolve as the underlying products and capabilities change.
How is the GEO Score calculated?
The GEO Score is an overall visibility score based on whether your brand is mentioned and how prominent the mention is across supported AI engines and query types. GeoPilot combines per-engine results into an overall score and shows the breakdown so you can see what’s driving the total.
How many analyses can I run per month?
The free plan includes 3 analyses per month. If you’re on an upgraded plan or trial, you’ll have higher usage limits. Your dashboard shows your monthly usage so you always know where you stand.
How long does an analysis take?
Most analyses complete quickly, but the exact time depends on your prompts, the AI engines queried, and current provider latency. GeoPilot runs multiple engines per analysis and you’ll see progress while it completes.
Is my data private and secure?
We only use the information you provide to run analyses and generate results. GeoPilot does not sell personal data, and you control what you submit. Account controls (including sign-out and deletion requests) are available in Settings.
What is a good GEO Score?
Higher is better, but context matters. A strong GEO Score usually means your brand is consistently mentioned for relevant queries, the mention appears early in responses, and it’s accurate and differentiated from competitors.
How do I improve my GEO Score?
Start by ensuring your positioning and entity signals are clear: consistent brand naming, strong “about” and product pages, obvious differentiation, and authoritative mentions from trusted sources. Then rerun GeoPilot regularly to see which engines and query types improved and where you still need work.
What's the difference between SEO and GEO?
SEO targets rankings in traditional search results. GEO targets visibility and accuracy inside AI-generated answers. They overlap (good content helps both), but GEO emphasizes entity clarity, consistent brand representation, and being referenced by sources that AI systems are more likely to use.